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Let It Snow!

Author: Natalie Smith

 
photo credit: Greg Timm
 There are two types of people in this world: snow angels and snow crabs.
Snow angels embrace the snow. They eagerly anticipate its coming, stocking up on hot chocolate and brownie mix. They get out their snow gear–and they have a ton of it–so they can be ready for snowball fights and [...]

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News Year’s Resolutions

Author: Brian Ellis

Here it is the last week of January and I can already see the New Year’s resolution bandwagon starting to lose members at my local gym. I’ll have to admit, I’m not exactly following my resolution at 100 percent, but a campaign I’m working on is giving me added incentive to stay engaged in my [...]

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The Danger in a One-Man Brand

Author: Julie McCracken

I know, I know – we’re all getting tired of hearing about Tiger. But, for me, it’s a little like a train wreck – I just can’t stop watching and reading. From a personal perspective the whole thing makes me a bit sick. But, from a marketing perspective it’s really pretty interesting. What has he [...]

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Get What You Expect

Author: Natalie Smith

photo credit: James Jordan
Two potential clients came by the other day for what I like to call a “chemistry check.” In the course of our conversation, they asked an interesting question: when we have found that we have not been successful with clients in the past, what did we think was the reason for [...]

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Remembering Pearl Harbor Today

Author: Rebecca Durkin

photo credit: yark64
Today marks the 68th anniversary of the Japanese attack on Pearl Harbor that initiated World War II. More than 2,400 Americans were killed, including 1,177 crew members on the USS Arizona. Part of this vessel still rests at the bottom of the harbor to serve as a memorial to the people who [...]

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