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Goodness Gracious, Great Blogs of Fire!

Author: Marinel Mones

Today, popular social networks LinkedIn and Twitter unite. Now both of these networks will show posts on each other’s streams. David Gelles explains, “It’s a move aimed at the growing base of business users who take advantage of social networking sites.” Read more about the union on Financial Times Tech Blog. Do you think this [...]

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Goodness Gracious, Great Blogs of Fire!

Author: Marinel Mones

Rohit Bhargava of Influential Marketing Blog provides nine marketing lessons from The Pink Ribbon Breast Cancer campaign. He discusses how the campaign made no substitutes for authenticity. The constituency of using pink as their promo color and even getting the support from committed partners such as the NFL are a few of the marketing lessons [...]

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Putting Air New Zealand on the Map

Author: Susannah George

Americans aren’t exactly known for their geographic prowess and as an Australian, I can attest to the frequent faux pas. I’m often commended on my command of English and have been questioned as to whether Australia is that tiny island just off Africa. Uh… no. That would be Madagascar.
And speaking of tiny islands, how confident [...]

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Goodness Gracious, Great Blogs of Fire!

Author: Marinel Mones

Frank Reed provides social media usage stats for the month of September. According to Experian’s Hitwise, Facebook “accounted for 58.59 percent of all U.S. visits among a custom category of 155 social networking Web sites in September 2009.” MySpace, Tagged, Twitter and myYearbook came in second, third, fourth and fifth respectively. Which ones did you [...]

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Swirl, Sniff, Sip, Spit…and Tweet?

Author: Pia Mara Finkell

 
It’s official. I am a full-fledged, born-again social media convert.
 

 I’ve worked in the wine industry, mostly in wine and food PR, for my entire career. It was the best way to support my food and wine obsession, live in a bustling metropolis AND afford to pay my rent.
 
It was only really about a [...]

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