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Get What You Expect

Author: Natalie Smith

photo credit: James Jordan
Two potential clients came by the other day for what I like to call a “chemistry check.” In the course of our conversation, they asked an interesting question: when we have found that we have not been successful with clients in the past, what did we think was the reason for [...]

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Rules of Attention

Author: Pia Mara Finkell

I recently attended a very helpful presentation training offered by my colleague Brian Ellis. For this session, we were asked to prepare and give a new business presentation to a potential client. We were filmed and critiqued by our colleagues on content, energy and style. Horrifying, perhaps, but extremely helpful.
 
Besides realizing you should always wear [...]

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Questions? Anyone?

Author: Natalie Smith

photo credit: Curious Expeditions
The other day, I found myself sitting with two other PR professionals, doing what I swore I’d never do–talking about “young people today.” The conversation began when one colleague was relaying a recent experience he had while sitting on a panel for a journalism class at the local university. Despite the [...]

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Make It Rain

Author: Natalie Smith

photo credit: El Brujo+
With our economy still in the tanker, many businesses are flailing about, searching desperately for the nearest life preserver to grab and someone to reel them in. A recent Reuters article detailed a report indicating that in the service sector, the decline seems to be slowing somewhat–but not enough to indicate a [...]

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Follow the President’s lead

Author: Brian Ellis

I was watching an NBC Nightly News segment last night about President Obama’s latest initiatives. White House Correspondent Chuck Todd made an interesting comment about the president’s agenda for the next three weeks. Todd noted that the president doesn’t want to focus his efforts on the past acts of Vice President Cheney, the CIA’s secret [...]

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