photo credit: yark64
Today marks the 68th anniversary of the Japanese attack on Pearl Harbor that initiated World War II. More than 2,400 Americans were killed, including 1,177 crew members on the USS Arizona. Part of this vessel still rests at the bottom of the harbor to serve as a memorial to the people who [...]
photo credit: rachel_r
There are rare moments in hospital public relations that you know you directly affected the saving of a patient’s life. For Aaron Hughling, this moment came on Nov. 5.
This was the day that he tweeted about patients arriving at Scott & White from Ft. Hood. After others in his department provided the [...]
I read a great article by Brian Solis this week about the science of retweets. The article got me thinking about why hospitals don’t use the Twitter retweet function more often.
According to Ed Bennett’s most recent list of hospitals engaging in social media, 297 U.S. hospitals have established Twitter accounts. Yet when you look at [...]
As organizations adopt social media and create corporate pages on Facebook, they have to take a closer look at themselves and decide who their friends really are. This is especially true in the health care industry.
When you look at hospital Facebook pages, it’s surprising how many hospitals have only a handful of fans. Yet, as [...]
Just this week, hospital public relations professionals were discussing the unwanted attention from bloggers who are regularly negative about their hospitals. They aren’t health-related bloggers; one is an individual who “takes great satisfaction” in the number of hits he receives when mentioning the hospital’s name.
One hospital launched a Facebook page but gained so much unwanted [...]
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