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15 Tips To Land That First Job in PR

Author: Jeff Wilson

Each semester, I have the privilege of talking with college students about what I do as a PR professional. I’ve always found it invigorating to hear from students about their hopes and aspirations, as they prepare to enter the world of public relations. It reminds me of what I enjoy so much about what I do [...]

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The Game to Watch

Author: Christian Munson

Anyone see Texas quarterback Garrett Gilbert get sacked last week?
Here’s the replay.
If you look closely (and transform from college football fan to higher education professional), Alabama’s Eryk Anders kind of looks like a 2010 budget nightmare demolishing the ivory tower.
What a hit!
Many state supported colleges and universities are going to feel it this year. Watching how [...]

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Start a Focus Group Tradition this December

Author: Christian Munson

Attention university admissions and retention officers…
It’s December 3rd. Have you conducted focus groups with freshmen yet?
One semester into their college experience, freshmen possess useful insight to what works and what doesn’t at your university.
They’re new enough to recall and discuss their college search, why they chose your university, how they responded to admissions communications and their experience [...]

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Higher Education’s Cold Summer

Author: Christian Munson

Higher education isn’t seeing many ‘green shoots’ yet in this recession. In fact, it’s winter this August as students come back to campus.
 
Here’s some of what’s causing the chill.
 
Public institutions face big budget cuts, and private institutions are freezing pay and cutting benefits.
To keep up with peers, many institutions binged over the years on new facilities, swanky [...]

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THINK CONTENT

Author: Christian Munson

Content potential is everywhere. Photo credit: fensterbme via flickr

Eric Stoller is thinking like a digital-age marketer should.
Opportunity is everywhere, especially on a college campus.
Check out his recent blog post, and watch the embedded video he developed from interviews he conducted at Oregon State University’s commencement activities.
Graduating students offering college advice to incoming students?
Great idea!
And great [...]

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