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15 Tips To Land That First Job in PR

Author: Jeff Wilson

Each semester, I have the privilege of talking with college students about what I do as a PR professional. I’ve always found it invigorating to hear from students about their hopes and aspirations, as they prepare to enter the world of public relations. It reminds me of what I enjoy so much about what I do [...]

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The Game to Watch

Author: Christian Munson

Anyone see Texas quarterback Garrett Gilbert get sacked last week?
Here’s the replay.
If you look closely (and transform from college football fan to higher education professional), Alabama’s Eryk Anders kind of looks like a 2010 budget nightmare demolishing the ivory tower.
What a hit!
Many state supported colleges and universities are going to feel it this year. Watching how [...]

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Remembering Pearl Harbor Today

Author: Rebecca Durkin

photo credit: yark64
Today marks the 68th anniversary of the Japanese attack on Pearl Harbor that initiated World War II. More than 2,400 Americans were killed, including 1,177 crew members on the USS Arizona. Part of this vessel still rests at the bottom of the harbor to serve as a memorial to the people who [...]

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Start a Focus Group Tradition this December

Author: Christian Munson

Attention university admissions and retention officers…
It’s December 3rd. Have you conducted focus groups with freshmen yet?
One semester into their college experience, freshmen possess useful insight to what works and what doesn’t at your university.
They’re new enough to recall and discuss their college search, why they chose your university, how they responded to admissions communications and their experience [...]

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A Late Night Lesson in Crisis - Jokes Trump Tears?

Author: Marcy Walsh

Do I dare follow up Brian Ellis’ Crisis Communications primer by highlighting David Letterman’s recent example? Yes I will.
Letterman’s announcement that he had affairs with staffers was met with laughter, praise and sympathy, with his confession being lauded as “masterful” and “the right way to handle the situation.” Letterman had Brian’s Rules One through Four [...]

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