I have been lucky enough to spend these last three days in San Diego at the Public Relations Society of America’s annual conference. This year the conference drew 3,000 attendees - 1,000 of which are students - and featured provocative observations from Arianna Huffington, founder of The Huffington Post and Bob Garfield, columnist at Advertising Age and host of National [...]
[Read More]Americans aren’t exactly known for their geographic prowess and as an Australian, I can attest to the frequent faux pas. I’m often commended on my command of English and have been questioned as to whether Australia is that tiny island just off Africa. Uh… no. That would be Madagascar.
And speaking of tiny islands, how confident [...]
Time magazine’s cover story this week - The State of the American Woman - reports that by the end of 2009 the majority of workers in the U.S. will be women, a development largely influenced by the downturn in the economy that hit men so hard. This change is even more extraordinary because it has [...]
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It’s official. I am a full-fledged, born-again social media convert.
I’ve worked in the wine industry, mostly in wine and food PR, for my entire career. It was the best way to support my food and wine obsession, live in a bustling metropolis AND afford to pay my rent.
It was only really about a [...]
“Heroic Hospitality”: An Effective Hotel Marketing Strategy for Web 2.0
Travel has always been a source of joy and inspiration for me. And, I’m not just talking about travel to distant, exotic lands. I’m talking about travel to places like Traverse City, Mich., population 15,000. Traverse City is located in Northern Michigan on Grand Traverse Bay. [...]
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