The ongoing fundraising for Haiti is very present in social media. Chris Baggott shares how he and his colleague Karen Jung from ExactTarget created Haiti-Aid.org in light of the earthquake. Karen once “lived and worked among the Haitians, gaining firsthand knowledge of the difficulties of simple, everyday life.” Chris says, “With her guidance, we have [...]
[Read More]Matt J. McDonald named six bloggers he hopes will write digital marketing and social media books sometime in the future. The six are David Armano for a book about ’synthesizing complex ideas into easy visuals’; Jason Falls for a primer on social media; Whitney Hess because of her style of writing and current blog posts; [...]
[Read More]Happy New Year, everyone! I hope you enjoy the first of 2010’s Blogs of Fire.
Dave Fleet of davefleet.com shares his 2010 Social Media Marketing Ecosystem based on a post about the differences between owned media, paid media and earned media by Forrester Research and analyst Sean Corcoran. In his diagrams, Dave provides key [...]
[Read More]Today, popular social networks LinkedIn and Twitter unite. Now both of these networks will show posts on each other’s streams. David Gelles explains, “It’s a move aimed at the growing base of business users who take advantage of social networking sites.” Read more about the union on Financial Times Tech Blog. Do you think this [...]
[Read More]Rohit Bhargava of Influential Marketing Blog provides nine marketing lessons from The Pink Ribbon Breast Cancer campaign. He discusses how the campaign made no substitutes for authenticity. The constituency of using pink as their promo color and even getting the support from committed partners such as the NFL are a few of the marketing lessons [...]
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