Home Link
 
About Us
  • Mar 9

    Twinner, Twinner, Chicken Dinner

    Author: Pia Mara Finkell

    Earlier today, my colleague sent around a useful, but more importantly, really cool compilation of 35 Great Social Media Infographics from a social media marketing blog.

    social-media-statisticsThe one that got me thinking the most was this Social Media Statistics infographic demonstrating a study conducted by Pear Analytics, where 2,000 random tweets were analyzed for content. Long story short: the majority of tweets consist of completely pointless babble. Surprisingly, considering the number of companies getting on the Twitter train, only 10% are spam or self-promotional. Not surprisingly, under 10% were considered interesting with pass along value. It’s also interesting to note that conversational tweets were a close second in frequency. In other words, people like to chat on Twitter, putting the social in social media.

    So, as a PR professional and active Twitter user concentrating in food and beverage business, what does this mean for me? It definitely means I’ll look to up the ante in my interesting and unique content to stand out in the crowd. For our clients, I’d say our best bet is to strike up some meaningful conversations with all the foodies out there in Twitterland. As a smart colleague once said, participate in the conversation.

    Here are some thoughts on how to improve your or your clients’ Twitter communication: sad-times

    • Be a resource: Tweet useful bits of information and links to educational or interesting blogs and Web sites, or drive people to useful parts of your website for educational purposes. This is an occasion where self-promotion has a purpose.
    • Be funny! Encourage retweets and community interaction with a little bit of funny. Humor goes a long way in grabbing people’s attention. A good example: I posted a picture of an empty glass of Rioja and tweeted “Sad Times.” This was retweeted and followers of @RiojaWine went up significantly that day.
    • Chat ‘em up: Following people within the foodie community, there are countless opportunities to strike up a conversation. This is grassroots PR at its best, and a great way to engage and create a loyal following. Is this time consuming? Yes sir! Is it absolutely necessary? You betchya.
    • Jazz it up a little: Don’t just post words and random thoughts. Post pictures, a GPS location of whatever cool place you’re tweeting about or a link to an interesting article. If you’re sipping a nice glass of wine, take a picture of it, post a review or talk about what you’re pairing it with.
    • Make it searchable with #hashtags: This is an oldie but a goodie. Journalists searching for trends and people searching for communities and Twitter friends will more easily find you in the sea of information out there.
    • Make friends: This seems obvious, but invite 25-30 followers in your respective community per week. They will follow you back, especially if you follow some of the above rules to tweet by.

    Comments (0)

Leave a Reply