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  • Feb 8

    Crisis Management: Steve Phillips Goes Public in Sex Scandal

    Author: Brian Ellis

     

    Today, former ESPN baseball analyst Steve Phillips came clean. Phillips wsteve-phillips3as involved in a sex scandal (ala Tiger) involving a 22-year-old production assistant last fall. He was immediately fired by the network and the story died. Or, so it seemed. This morning, just a day or two after leaving a treatment program for sex addiction, Phillips surprisingly decided to come clean on the Today Show. What is interesting about his appearance is the fact that not only did he take responsibility for cheating on this wife and kids, he also tried to describe what “sex addition” really means. I’m sure there are many who feel he’s just looking for an excuse, “…ask for forgiveness and move on.” But this morning, Phillips became the face of the issue. It’s a risky move if he hopes to rebuild his career, and one in which you have to question the true motive. He spent a lot of time talking about the need to repair his relationship with his family, which poses the question, was this effort really about saving his marriage, or was it about saving face? While gphillips-hotness-graph2etting out in front of the issue makes sense from a PR perspective, does it really help his kids who will likely face a new round of whispering behind their backs? According to Google’s story “hotness” scale, this story is “on fire.” That’s what happens when you put a little hot air on simmering coals. While it makes Mr. Phillips a hot commodity, I question whether the appearance aligns with his stated goal of winning his family back.  

    Comments (3)

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