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  • Feb 15

    Creating a Successful Web Site

    Author: Jason Poulos

    Basic Search Engine Optimization (SEO) techniques that will help create a successful web site.

    1. Site Build

    • The web site itself is developed in a manner that allows Google and other search engines to crawl and index the site properly.
    • Wordpress has a handful of plug-ins that will help search engines through this process.
    • Google Sitemap Plug-in “This plugin will generate a special XML sitemap which will help search engines like Google, Bing, Yahoo and Ask.com to better index your site. With such a sitemap, it’s much easier for the crawlers to see the complete structure of your site and retrieve it more efficiently. The plugin supports all kinds of WordPress generated pages as well as custom URLs. Additionally it notifies all major search engines every time you create a post about the new content.”
    • All in 1 SEO Plug-in This will allow us to tweak title, keywords and descriptions for each page.

    2. Content

    • Unfortunately a site can’t just rely on how it’s built for SEO.
    • The more content updates you have to your site the better. The more articles, additions and posts to the site the better.
    • If search engine bots recognize that your site is full of new relative content, they come back more often. The idea behind these frequent bot visits are to raise page rankings thus getting more traffic to the site via search engines.

    3. Networking

    • Content needs to be networked and talked about outside of your site.
    • Content needs to be pushed/pulled to/from other networks in an effort to generate traffic to your site.

    Comments (3)

3 Responses to “Creating a Successful Web Site”

  1. Jake Jacob Says:
    March 13th, 2010 at 1:41 am

    What do you think about videos. I know that the SE don’t really see images but what about videos particularly if they are taken straight off your computer as opposed a service???

  2. Jason Poulos Says:
    March 15th, 2010 at 4:30 pm

    Even then you should make sure that the video and page that it lives on has proper meta tags, titles and descriptions. Whether its straight off your computer or embedded from youtube you want to give the search engine spiders as much information as possible. You can find some more tips here: http://www.antezeta.com/blog/video-seo-top-tips

  3. Jake Jacob Says:
    March 24th, 2010 at 1:15 pm

    what about the URL
    what about the Header and what is in it
    what about the content
    what about
    missing a tremendous amount of key information

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