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  • Jan 12

    Goodness Gracious, Great Blogs of Fire!

    Author: Marinel Mones

    Matt J. McDonald named six bloggers he hopes will write digital marketing and social media books sometime in the future. The six are David Armano for a book about ’synthesizing complex ideas into easy visuals’; Jason Falls for a primer on social media; Whitney Hess because of her style of writing and current blog posts; Scott Monty for his experience with social media in a large organization; Bill Green for his commentary and advertising; and Alan Wolk for his high level strategy and thought process. Which bloggers do you want to write a book? Share your opinions at A New Marketing.

    Mobile applications are on fire, which is why more and more companies should think about mobile marketing. Christina “CK” Kerley of CK’s Blog provides a 10-step starter guide for integrating mobile into the B2b marketing mix slideshow. She says, “Why the marketing crusade? Because business professionals, which are B2Bs’ target audience, not only use mobile devices to stay connected, they rely on them to stay informed and make business decisions when not located at their place of business.” Check out Christina’s starter guide and don’t forget to add your insights about mobile marketing.

    1 Good Reason - Social Marketing’s Chris Kieff discusses “Getting” Twitter. Chris explains why some people don’t “Get” Twitter. He attributes the reason to ‘a basic signal to noise ratio problem’. Signals provide useful and meaningful content while noise is useless and empty. Chris’s recommendation to fix this bad signal is for ‘all newbies to follow at least 200-250 people.’ He says, “But if you’re not “Getting Twitter” it’s not because of anything in you, or the people that you follow, it’s most likely just because you’re not following enough of them yet. So give it a shot and try to follow 200 and see what happens.” What do you think of Chris’s Twitter recommendation?

    Michael Blankenship of PepperDigital asks, “How will you manage social media customer engagement in 2010?” He lists TweetDeck, Klout, HootSuite and FiltrBox as ‘four of the potential difference makers of 2010 that are worth considering by brand managers and PR agencies for customer communication and engagement’. What tools do you plan to use this year to manage your social media customer engagement?

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