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  • Jan 5

    Goodness Gracious, Great Blogs of Fire!

    Author: Marinel Mones

    Happy New Year, everyone! I hope you enjoy the first of 2010’s Blogs of Fire.

    Dave Fleet of davefleet.com shares his 2010 Social Media Marketing Ecosystem based on a post about the differences between owned media, paid media and earned media by Forrester Research and analyst Sean Corcoran. In his diagrams, Dave provides key elements of each type of media. He also notes “that the different elements work best when we succeed in breaking out of communications silos and integrating our communications strategies.” Read more about Dave’s marketing ecosystem and share your thoughts at his blog.

    For the first time in 23 years football fans will not see TV spots of Pepsi during this year’s Super Bowl. Instead, the company decided to spend $20M on a social media program called Pepsi Refresh. Augie Ray lists some of the ramifications and non-ramifications of Pepsi’s new marketing decision including a fight for marketing dollars between traditional (aka TV) and social/interactive tactics. Read more about Pepsi Refresh and Augie’s assessment of the company’s marketing tactic on The Forrester Blog for Interactive Marketing Professionals. What do you think this will mean for marketers in 2010?

    Speaking of TV and social media, Tim Difford of The Next Web asks, “Will 2010 be the Year of Social TV?” According to Tim, “Social Media and TV fanatics are ahead of the game right now and bending the rules to their will.  It remains to be seen whether the broadcasters, perhaps spurred on by advertisers eyeing a potentially motivated and engaged audience, will be able to serve up an enticing interactive broadcast experience during the forthcoming year.” Read the examples Tim shares and don’t forget to answer whether or not you think 2010 will be the year of Social TV.

    Brian Solis shares results from an updated annual study on the adoption of social media by the Inc. 500 companies. He says, “The essence of the report shares the tools that are carving the evolution of the fittest. At a minimum, Social Media is affecting and shaping the pillars of business.” Results show that 91 percent of companies reporting the incorporation of at least one social media service or tool in 2009. Other results show an impressive drop of 43 percent to 9 percent of Inc. 500 companies not using social media. Check out the rest of the results at Brian Solis.  What are your thoughts about the increase in social media usage by Inc. 500 companies?

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