Home Link
 
About Us
  • Dec 16

    New Communication

    Author: Stacy Moskowitz

    pp1Everyone had always told me there would be nothing more rewarding than having children.  I never fully understood what was meant by this until this summer when my first child was born.  Everything stopped and then it changed – in an incredible way that can’t be put into words.  If you’re a mom, you know what I mean. 

     

    Part of the change included how I communicate with my family and friends.  I refer to them as my target audience.  They’re interested in everything my daughter does – from sleeping to eating and now sitting up, but there is no one channel of communication the entire group uses.  I have important information that I want to share with all of them and have to use many mediums to do so; nana iChats, grandma has a Blackberry, an aunt likes Facebook, great grandparents aren’t computer savvy, and the list goes on.  The same concept holds true for a brand trying to engage its group of target consumers. 

     

    Even though it has become the norm to execute communications via multiple mediums, many clients are slow to jump in, especially to unknown territory.  They may not want to put time and budget behind an approach like social media that they feel isn’t proven, but it is our job as marketers to demonstrate why and how they should get their feet wet (or dive in for those that have started) because members of their key audience communicate and want to be communicated to in different ways.  Before becoming a mom, I had never used so many forms of communication.  Now if I don’t email pictures of my daughter, put them up on Facebook, instant message them with Blackberry Messenger and even send hard copies via snail mail, someone in my target audience would miss out.

     

    Sharing the joy of my six month old is not marketing a product per say, but with so many smart and strategic ways to engage, I find it easier and more important than ever to spend a little extra time and possibly a little more money to reach my target audience.

    Comments (0)

Leave a Reply