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  • Nov 3

    Goodness Gracious, Great Blogs of Fire!

    Author: Marinel Mones

    Rohit Bhargava of Influential Marketing Blog provides nine marketing lessons from The Pink Ribbon Breast Cancer campaign. He discusses how the campaign made no substitutes for authenticity. The constituency of using pink as their promo color and even getting the support from committed partners such as the NFL are a few of the marketing lessons Rohit shares. What campaigns can you think used similar marketing tactics as The Pink Ribbon Breast Cancer campaign?

    Twitter added a new tool last week: Lists. According to Ari Melber, “The new lists enable people to curate and aggregate their own recommendations. Then other users can follow the entire group, or surf a list through a dedicated section of Twitter, which is accessible to people who never even signed up with the service.” Have you created your lists on Twitter? What do you think of this new tool? Share your thoughts on The Nation.

    Econsultancy’s Chris Lake shares 35 social media interaction metrics/key performance indicators to help measure engagement. The important aspects of social media are to remember it’s all about engagement, giving the people the right tools and making interaction a game. A few of the 35 KPIs include favorites, groups, tagging and inviting/referring a friend. Read the full list and add to the mix!

    With the holiday season quickly approaching, lots of stores, such as Kohls, are preparing to take their social media engagement up a notch.  Natalie Zmuda of AdAge.com reports that Kohls “plans to increase spending in digital and social media by 25% to support an expected 30% increase in online sales.” What other retailers do you know plan to use social media to increase sales for the shopping season?

    David Armano provides a forecast of social media with his six trends for 2010. His predictions include social media to look less social, for corporations looking to scale, social business becoming a serious play, an enforcement of social media policy in companies, mobile turning into a social media ‘lifeline and ’sharing no longer means e-mail.’ Do you agree with David? Read more about the trends in depth at Conversation Starter.

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