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  • Nov 20

    Ellis Rules of Crisis Management

    Author: Brian Ellis

    We’re half way home on the Ellis Rules of Crisis Management. Rule

    five is the one rule that will save your hide in the first 24 hours no

    matter the incident.

     

     

    3.  Know What You Want To Say Before They Ask.   

     

    4.  Admit That You Are Wing-It-Challenged.

     

    5.  Three Key Messages For Every Crisis

    In all of the years I’ve been working in crisis management, I have come to understand the true power of the rule of three. As a journalist, I used it all the time, but it took me nearly a decade to see how it applies to crisis management. If you remember nothing else from these crisis rules, remember this: there are three key messages you can depend on in the first 48 hours of any crisis. It doesn’t matter what the crisis is, these messages apply:

    ·         “We have a plan to deal with …” You really do need to have a plan – that is why creating a crisis plan in Rule 1 is so important.

    ·         “Our hearts and prayers go out to those …” You need to show compassion for those that have been killed, hurt or simply inconvenienced.

    ·         “We immediately began our own investigation to make sure that we …” You need to commit to finding out what went wrong and taking the necessary steps to ensure that it doesn’t happen again.

     

    For these messages to work, it is critical that you back them up with actions. Saying you care about your employees doesn’t work if you don’t demonstrate it. Over the next two weeks, read the quotes from those facing a crisis and ask yourself if one of these key messages would have worked just as well.

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