• Oct 26

  The Ellis Rules of Crisis Management

  Author: Brian Ellis

  If you follow through on rule number two, rule number three is pretty simple.

  1.    Being Unprepared Is No Excuse.  

  2.    You Know The Threats – Get Ready For Them. 

  3.    Know What You Want To Say Before They Ask. Knowing the risks is just part of the battle.  Preparing for the questioning is another matter. The first step in getting ready for any crisis is identifying your worst nightmare questions. No sugar coating is allowed, you need to be critical – just pretend you’re Mike Wallace. If you understand the kinds of questions you’re likely to face, preparing good key messages is much easier. This exercise should take no more than 20 minutes for each of your top threats. Within two hours, you can knock off your worst nightmare questions and develop the key messages for each of the five top threats facing your company.   

  To check out the other seven, click here.

   

   

   

   

  Comments (0)

Leave a Reply

Name (required)

Mail (will not be published) (required)

Website