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Miss Destructo of Destructo Deviations discusses the use of social media as a source to deliver news. She uses the death of Michael Jackson as an example stating that she heard the news from Twitter even before credible sources such as CNN verified the news. What are your thoughts?
Rise to the Top’s DJ also uses the death of Michael Jackson to describe the growth of social media. He discusses how social networking sites (Twitter, Facebook, YouTube and Wikipedia) helped spread the news of Michael’s death. DJ says with the growth of social media, people do not have to wait for traditional media outlets to report news. What sources provide you with breaking news: social media or traditional media?
Meg Roberts asks if young PR professionals are being set up for failure by executing social media campaigns without the proper training. In her guest post on David Mullen’s Communications Catalyst she says, “If companies are going to ask younger PR employees to handle digital communication efforts, they need to ensure these staff members are still learning about other PR tactics and how both sets of tools play a role in a much larger, overall strategy.” Do you agree with Meg?
Social media is often praised as a new form of seeking jobs, especially for recent graduates. Matthew Keegan of Get Degrees provides seven social media warning flags for job seeking grads. His recommendations include using professional email addresses, updating photographs (more professional less spring break!) and cleaning up your social network profiles.
Does your company want reasons why they should use social media? Well David Carleton provides what he believes are the top 20 reasons businesses use social media marketing. The top five reasons are to improve customer and prospect relationships; conduct inexpensive yet effective market research; build brand awareness, authority and credibility; drive traffic to your website; and the ability to obtain insight into targeted niche markets. Read the remaining 15 at Examiner or add to the list!
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June 30th, 2009 at 11:04 am
Thanks for the post. You bring up some interesting points related to social media. I first heard about Michael Jackson from a text message … actually several text messages. After confirming that he was dead on traditional media (CNN), I quickly turned to Facebook and Twitter to get people’s reactions.
I also agree with Meg Roberts points that social media is just one tool, albeit an important tool, used by PR and marketing professionals today. Young PR professionals need to be well versed in how social media fits into the overall PR and marketing mix.
June 30th, 2009 at 1:37 pm
Thanks Jeff! I first heard of MJ from a friend who receives push notifications on his phone (news updates). The source was TMZ. I posted his death on Facebook and received many messages saying that it needed to be confirmed by a ‘reliable’ source such as CNN. It was interesting to read Miss Destructo and DJ’s (Rise to the Top) POVs on the use of social media as a news source. Nonetheless, I think a majority of people had the same reaction: what happened?
I too agree with Meg’s points. Lots of companies suffer from the “shiny object syndrome” and unfortunately transfer their knowledge about social media to young professionals. Social media needs to be integrated in the communications and/or marketing strategy of a company and only those well versed in social media can execute the strategy successfully. Overall, I think additional training in social media for any professional - no matter the age - is necessary.
July 10th, 2009 at 12:58 am
Thank you for posting this link to my article! :)
Very honored to be one of your blogs of fire!
July 10th, 2009 at 8:37 am
You’re welcome, Miss Destructo! I’m honored for sharing your thoughts on the Blogs of Fire.