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  • Jun 26

    Carpe Diem

    Author: Mike Mulvihill

    Seize the day. Nothing brings that Robin William’s “Dead Poet’s Society” Latin utterance-equals-mindset to mind like human mortality. We had plenty of that this week. Farrah died nobly. Michael Jackson died much the same way he lived – leaving lots of unanswered questions.

    But this week also featured at least one example at the other extreme of carpe diem – the U.S. Men’s Soccer team’s victory over Spain, the world’s number one team, in Confederations Cup semi-final play in South Africa. Our nation’s first-ever FIFA men’s world final! This is a way big deal for U.S. soccer – a sport that as a nation we have simply not figured out if and how much we want to embrace.

    Regardless of how the team fares in the finals against the legendary Brazilians this Sunday, this is a once in a lifetime opportunity for U.S. Soccer. Whether you are an avid soccer fan, a reluctant soccer mom/dad or simply couldn’t care less about the sport, it is a marketing opportunity extraordinaire for soccer. National pride. Chants of U-S-A, U-S-A reverberating in living rooms and sports bars. Soccer is relevant to more American’s this Sunday than perhaps at any other time in the sport’s history. I sure hope they seize the day in a way that advances soccer at least one incremental step up the sports scene ladder. As a marketer, it would be tragic to miss such a golden opportunity.

    Comments (2)

2 Responses to “Carpe Diem”

  1. Susana Lawson Says:
    January 29th, 2010 at 5:49 pm

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  2. Marty Zenisek Says:
    March 16th, 2010 at 8:49 pm

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